TGL offers PR coverage for the complete Chinese travel environment and cycle, both in China as the main focus with consumer and trade media, but also in the US for local Chinese language media. In china, TGL augments its PR reach by working in partnership with CatchOn, an independent strategic marketing and communications consultancy with a proven track record in brand evelopment, public relations and influencer engagement.
Events, Activation & Marketing Materials
The bilingual staff at TGL design and translate attractive and culturally relevant marketing materials for clients, including Chinese language one-sheet introductions, posters, brochures, menus and many other collaterals.
With the partners' 25+ years of international experience and special connections to key influencers, TGL works to optimize clients' sales, branding and services goals.
Trade Relationship & Business Development
Relationship and business development within travel trade encompassing group, MICE, FIT and luxury. TGL delivers client product and promotions to agencies, operators and other key distributors. TGL produces effective FAM events, luncheons, agency and operator 'meet n' greets', missions, bespoke research and White papers, etc. with key industry leaders.
In Market China Media
TGL partners with top-notch Chinese media including Air China and other top tier media to provide the most effective and exclusive promotional channels for clients.
TGL leverages various digital platforms from WeChat, Weibo and China paid promotion to social media influencer outreach in order to help clients strategically engage with their audiences. We support client platforms with Offline-to-Online events, mobilizing our influencer databases.
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